Following the acquisition of Équipement EMU, TECHLIFT is taking a new step forward by consolidating its operations and streamlining its product offerings. The company is now bringing its activities under a single organization, structured around two distinct areas of expertise: TECHLIFT, for all matters related to forklifts, and EMU – Warehouse and Loading Dock Solutions.
This strategic integration allows us to consolidate our expertise and align our sales and service teams across our clients and partners.
Following the acquisition of Équipements EMU, TECHLIFT is taking a new step by unifying its operations and clarifying its offering. The company now brings its activities together under a single organization, structured around two distinct areas of expertise: TECHLIFT, for everything related to forklifts, and EMU – Warehousing and loading dock solutions. Along with this new visual identity, TECHLIFT is updating its slogan, moving from “Always higher” to “Aim + higher”. A precise signature that applies to all of the company's operations and clearly expresses its ambition: to always offer more to its customers, raise service standards and pursue excellence at every level. Since its founding, TECHLIFT has established itself as a trusted partner for industrial businesses across the province, offering customized sales, rental, maintenance and fleet management solutions tailored to today's operational realities. Over the years, the company has evolved and reinvented itself while remaining true to its values of passion, excellence and team spirit.
“This new brand identity symbolizes our pride in having supported our customers for two decades and our commitment to going above and beyond to meet their needs,” said Guillaume Joyal, President of TECHLIFT. “It also reflects the trust our customers place in us and the importance we place on their day-to-day experience.”
The brand’s new look visually reflects the expertise, professionalism, and personalized service that have defined TECHLIFT since its inception: a team dedicated to streamlining its customers’ operations through high-performance equipment and hands-on support.
The new brand identity was developed in collaboration with sept24’s communications team, highlighting the company’s maturity and modernity while clearly articulating its forward-looking vision.
About TECHLIFT
Since 2006, TECHLIFT has built a solid reputation as a dealer of forklifts and material handling equipment in Quebec. By offering a full range of services and recognized expertise, TECHLIFT is committed to streamlining its customers’ daily operations and maximizing the efficiency of their industrial activities.